.0301 RULES OF UNETHICAL CONDUCT

History Note:

Legislative Objection Lodged Eff. January 31, 1983;
Statutory Authority G.S. 90-142; 90-154;
Eff. February 1, 1976;
Readopted Eff. January 27, 1978;
Amended Eff. January 1, 1983;
Curative Amended Eff. February 18, 1983;
Repealed Eff. June 1, 1988.

.0302 ADVERTISING AND PUBLICITY

1. General. Doctors of Chiropractic should exercise restraint in matters of advertising and publicity so as to maintain the dignity of chiropractic as a recognized profession.
2. Identification. The terms by which a licentiate may identify himself professionally are listed in G.S. 90-154.2. Terms which do not clearly indicate that the licentiate is a chiropractor, such as "drugless physician" or "naturopath" , shall not be used.
   1. Signs. Small signs which do not offend the dignity of the profession may be placed on the exterior doors, windows or walls of the licentiate's office or at entrances to the building in which his office is located.
   2. Stationery. A licentiate may identify himself on his stationery and mailing literature using the terms permitted by this Rule.
3. Prohibited Advertising. The Board of Examiners deems the following to be false or misleading advertising in violation of G.S. 90-154(b)(1):
   1. Advertising which purports to guarantee a beneficial result from chiropractic treatment;
   2. Advertising which promotes a treatment, therapy or service which the Board of Examiners has found to be unacceptable care;
   3. Advertising in which the licentiate is identified as a specialist, unless he has completed all course work and passed an examination in a post-graduate course of study offered by an institution approved by the Council of Chiropractic Education and has caused to be filed with the board a copy of his post-graduate diploma or certificate.

History Note:

Legislative Objection Lodged Eff. January 31, 1983;
Curative Amended Eff. February 28, 1983;
Curative Amended Eff. March 2, 1983;
Statutory Authority G.S. 90-142; 90-154;
Eff. February 1, 1976;
Readopted Eff. January 27, 1978;
Amended Eff. December 1, 1988; January 1, 1983; May 8, 1979.